How Online Charity Giving Is Transforming Philanthropy
The way we give today is changing. It is no longer just about writing cheques to big, anonymous organizations, and that is a good thing. Online charity fundraising has opened up the possibility for society to instantly address local needs through small donations, thereby creating a global micro-philanthropy movement. The development of technology also has a direct impact on donors who now expect more. They are not interested in just "sending money" anymore, but in solving specific problems with tangible outcomes. From Transactions to Tangible Impact One of the main problems with the traditional method of giving has been the Donor's "transparency gap". Donors are often sceptical about how much of their money actually reaches the beneficiaries. This suspicion is one of the reasons for donor fatigue. Nevertheless, new platforms are helping to close that gap by offering digital, verifiable donations for families in separation. A non-profit organization that is co...